The social network: Kirthiga Reddy40, Director Online Operations, Head, Facebook India
Because: She heads the India division of the world's largest social network with over 800 million active users. Because since Facebook set up an office in the country in 2010, the user base went up from eight million to over 40 million people in less than two years.
Because India is Facebook's third-largest market and has an average growth rate of more than one million people per month. Because Facebook users represent the youngest and most attractive market segment in the country.
Through the looking glass: 2011 was an important year for her as she strengthened Facebook's operations in India, which included building a team, as well as making an outsized impact in the serving of global users, developers and advertisers.
Culture first: "From hackathons to new traditions like Bollywood dancing, culture was the fabric that wove us together. Through our community initiatives we touched the lives of over 1,000 million students and we also leveraged Facebook to support NGOs like Olympic Gold Quest, which grooms the next league of Olympic champions."
On the Radar: She wants to maximise the Facebook India vision to drive global user, developer, and advertiser success through bold innovation, operational excellence and leadership. "My personal goals are to lead programmes to mentor the next generation of women leaders and trek to the Everest base camp," she says.
Because India is Facebook's third-largest market and has an average growth rate of more than one million people per month. Because Facebook users represent the youngest and most attractive market segment in the country.
Through the looking glass: 2011 was an important year for her as she strengthened Facebook's operations in India, which included building a team, as well as making an outsized impact in the serving of global users, developers and advertisers.
Culture first: "From hackathons to new traditions like Bollywood dancing, culture was the fabric that wove us together. Through our community initiatives we touched the lives of over 1,000 million students and we also leveraged Facebook to support NGOs like Olympic Gold Quest, which grooms the next league of Olympic champions."
On the Radar: She wants to maximise the Facebook India vision to drive global user, developer, and advertiser success through bold innovation, operational excellence and leadership. "My personal goals are to lead programmes to mentor the next generation of women leaders and trek to the Everest base camp," she says.